Two powerful schools of thought converged at IFMA's 2020 Strategic Issues Series (SIS) in October 2014, to address the significance of foodservice category business planning. SIS attendees learned about the similarities between the Full Plate™ and Sysco processes, as both offer a step-by-step approach to building and executing category plans.
Category business plans have been in place for decades within the grocery retail space, which is one of the reasons why this channel has achieved greater share of the consumer food dollar in recent years. This has sparked the need for a foodservice version of category management that is founded in collaboration and focused on meeting customer needs.
At SIS, three transforming drivers were identified as helping enable category business planning change in the foodservice industry:
- Insights-access to better data and processes is now more possible than ever.
- Strategy-both manufacturers and distributors have embraced cohesive planning as a must have.
- Partnering-companies are continuously becoming more willing to partner on category management initiatives than ever before.
Leading the way in bringing these drivers to the industry are IFMA's Full Plate™ and Sysco's Category Business Planning processes. Mastering either program will accomplish much more than enable foodservice manufacturers to better align with broad-line distributors. In addition, it will enable manufacturers to provide highly-marketable products within the supply chain that drive increased consumer demand and repeat visits.
Log in to download the "Building Category Plans & Using Analytics" whitepaper that outlines all the key points conveyed at the October SIS meeting.