Buffalo Wild Wings and CEO Sally Smith Score Big with Technology

Posted by IFMA September 11, 2014

Tagged in Presidents Conference

Under CEO and President Sally Smith's leadership, Buffalo Wild Wings has grown from just 35 restaurants in 1994 to more than 1,000 franchised and corporate-owned locations today. The company's net earnings have consistently grown during the past five years, amidst one of the most difficult economic periods recorded in the history of the foodservice industry. 

According to Business Insider, Smith's hands-on leadership style has played a strong role in the success of Buffalo Wild Wings. So has a focus on providing guests a good value in a fun and entertaining environment. View full Business Insider coverage here.  

Starting this football season, Buffalo Wild Wings is launching a competitive gaming platform, "GameBreak", for fans to interact with the brand from anywhere. Consumers can set up a single profile to access the games from any media device, anywhere. Initially, three games will be launched, including: an in-restaurant trivia contest, a fantasy-football-style weekly game and a traditional pick-the-winner of weekly NFL games.

Buffalo Wild Wings makes it easy for guests to engage fantasy sports and games in a way that brings cutting-edge technology and interactive peer competition to the dining experience. It's also why a growing band of loyal guests continue to return to the chain again and again, especially when they and their friends are looking for a place to enjoy a fun meal and beverages while watching their favorite team(s) compete.  Media Post reports that Buffalo Wild Wing's investments in technology creates "authentic and immersive sports experiences" for guests, which contributes to the in-restaurant experience.  View full Media Post coverage here. 

You can see Sally Smith speak live at Presidents Conference where she will address current trends affecting the foodservice industry. She will also speak about how technology played a major factor in Buffalo Wild Wings becoming one of the fasted growing chains in America.


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