Best Practices Sales & Marketing Organizations Should Adopt

Posted by IFMA June 24, 2014

Tagged in Brokers Channel Partners Consumer Planning Distributors Industry Research Manufacturer Members Marketing & Sales Leaders Forum Sales Agencies


What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

The theme to this year's forum is "Insights & Best Practices that Drive Planning & Execution" where marketing and sales professionals will learn how to better execute their abilities individually and in collaborations with other talented professionals. 

Advance your skillset by:

  • Reaching and influencing independent operators as well as chains.
  • Using data/insights to drive planning and execution.

Like every Marketing & Sales Leaders Forum, you'll have access to the latest industry information and implications with presentations from Datassential and the NPD Group.  You'll also get introduced to the New View of Foodservice & Industry Update and the rollout of the all-new Insights Library.

Take part in discussions on Category Management, operator panels, broker panels, and manufacturer/distributor panels. The key learnings will be enormous and loaded with new industry knowledge.

The 2014 Marketing & Sales Leaders Forum will be held on August 5-6, at Rich Products Worldwide Headquarters in Buffalo NY. Register to attend - space is limited!

A taste of what's to come on August 5-6:

Where Do You Fit on the Operator's "Triangle"?

The 28 Occasion Series: #1 Family Meal

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Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

Marketing & Sales Leaders Forum: Expert Lineup Announced

Expert lineup announced. If you are a marketing and sales professional interested in new collaboration methods, fresh data and insights and best practices, bring your team to the Marketing & Sales Leaders Forum!

Reading Consumers’ Minds – How Occasions Drive Foodservice Demand

At the 2013 Marketing & Sales Leaders ForumDatassential's Jack Li presented all new information on why consumer occasions are such an important piece of the puzzle when manufacturers execute with their operator customers.

2014 Distributor Award Winners Announced!

IFMA announced the winners of the 8th Annual Distributor Awards. The prestigious awards acknowledge distributor leadership and overall excellence within the foodservice industry. The winners will be celebrated at Presidents Conference on Nov. 2-5, 2014, co-hosted by IFMA and The International Foodservice Distributors Association (IFDA).

"This year's Distributor Award recipients are among the best in the business and we are proud to honor them." Click to read more. 

Consumer Decision Factor Slides in Powerpoint

This is the static version of the animated presentation that was given by Jack Li of Datassential to attendees of IFMA's Marketing & Sales Leaders Forum to preview the types of information being uncovered through IFMA's Consumer Planning Program (CPP).   This version was also printed in the forum's binder and provided to attendees electronically as a followup from the event.

Updated 2016/2017 Foodservice Landscape & Insights Library Now Available

Updated annually and unveiled at the Marketing & Sales Leaders Forum, the IFMA Foodservice Landscape and Insights Library are comprehensive resources to aid in your planning that are prepared through a collaborative and transparent effort by Datassential and The NPD Group. These updated resources are now available for IFMA members. 

Download the White Paper: Building Alternate Strategies in Distribution

Consumer Planning Program Eating on the Go & Portion Sizes [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Eating on the Go & Portion Sizes Micro Reports.

John Koncki from CKE Restaurants Gets May's SMB Call Fired Up

Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In May, John Koncki, Director of R&D at CKE Restaurants, joined the SMB community call, discussing how small and midsized businesses can work with the restaurant chain.

Driving Consumer Demand

The $683 billion restaurant industry is mature; however, there is unprecedented opportunity for innovation.

At COEX 2014, panelists from four fast-expanding chains illustrated,  there is tremendous potential for and reward from innovation.  All four entrepreneurs have tapped niches of consumer  demand to build distinctive, well-loved brands that  attract a loyal customer following. And all have prioritized  people, fostering enduring connections in unique ways.

Cleveland Research Identifies Movement in Grocery Foodservice Trend

Given the accelerated shift to perimeter departments within grocery and convenience stores, retailers are allocating more space and resources to grow profits from foodservice sales.  The opportunities for manufacturers to secure growth in this channel are prospering, hear more  from Jason Whitmer, President of Cleveland Research Company at Presidents Conference in November.