Best Practices Sales & Marketing Organizations Should Adopt

Posted by IFMA June 24, 2014

Tagged in Brokers Channel Partners Consumer Planning Distributors Industry Research Manufacturer Members Marketing & Sales Leaders Forum Sales Agencies


What best practices should sales & marketing organizations adopt, where do you find them and how do you execute? At the 2014 Marketing & Sales Leaders Forum, sales and marketing professionals from top foodservice organiztions will convene to discover, discuss, and learn how to implement these best practices. 

The theme to this year's forum is "Insights & Best Practices that Drive Planning & Execution" where marketing and sales professionals will learn how to better execute their abilities individually and in collaborations with other talented professionals. 

Advance your skillset by:

  • Reaching and influencing independent operators as well as chains.
  • Using data/insights to drive planning and execution.

Like every Marketing & Sales Leaders Forum, you'll have access to the latest industry information and implications with presentations from Datassential and the NPD Group.  You'll also get introduced to the New View of Foodservice & Industry Update and the rollout of the all-new Insights Library.

Take part in discussions on Category Management, operator panels, broker panels, and manufacturer/distributor panels. The key learnings will be enormous and loaded with new industry knowledge.

The 2014 Marketing & Sales Leaders Forum will be held on August 5-6, at Rich Products Worldwide Headquarters in Buffalo NY. Register to attend - space is limited!

A taste of what's to come on August 5-6:

Where Do You Fit on the Operator's "Triangle"?

The 28 Occasion Series: #1 Family Meal

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May 19

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Cleveland Research Identifies Movement in Grocery Foodservice Trend

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Operators on Driving Consumer Demand

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Debra Bachar, President of Blueberry Business Group, gives us insight on what we need to know about the new awakenings in the foodservice industry. The practice of monitoring returns on invested capital is alive and well inside manufacturer organizations, but attention is turning towards where, when and how money is flowing into and across the market. Read more about how money is flowing into and across the market.