The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
CPP members are not only part of the "steering" committee that drives study topics, but they also receive the following:
The annual report includes occasions by segment, consumer eater types, deep dives and micro reports into topical areas, and operator research.
The program includes 2 in-person meetings, an exclusive break-out session at COEX, exclusive webinars, SCORES concept screens by Datassential, the ability to shape future research and efforts, discounted purchase of prior years' studies and discounted custom solutions.
CPP is managed by IFMA manufacturer members who are part of the Consumer Planning Program Committee. These organizations have made financial contributions to support Consumer Planning Program initiatives.
Consumer Planning Program Year-long Activities
- Open Enrollment Year-round
- Topic Submission March – May
- Topic Voting May
- Draft June
- Feedback Call June
- Fielding June – July
- In-person Meeting August
- Topic Submission August – October
- Topic Voting November
- Draft November
- Feedback Call November
- Fielding December
- Final Report Delivery December – January
- In-person Meeting January – February
The 2017 Consumer Planning Program Members:
Cargill, Inc., Chobani, Coca-Cola Foodservice, Conagra Foodservice, CSM Bakery Solutions, Dawn Food Inc., General Mills Convenience & Foodservice, Genpak LLC, High Liner Foods, Kellogg, Kerry, Lamb Weston, Land O' Lakes, Inc., McCain Foods USA, Inc., Nestlé Professional, PepsiCo, Rich Products, Saputo Dairy Foods USA, Sargento Foods Inc., SCA Tissue, Schreiber Foods, Inc., Simplot Foodservice, Sweet Street Desserts, The J.M. Smucker Company, Tyson Foods, Inc., Unilever Food Solutions, Ventura Foods and Wayne Farms LLC.
To learn more about purchasing the 2017 study or joining the 2018 Consumer Planning Program committee, contact Mike Schwartz at firstname.lastname@example.org.