About IFMA's Consumer Planning Program

Posted by IFMA

Tagged in Consumer Planning Program

The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

CPP members are not only part of the "steering" committee that drives study topics, but they also receive the following:

Complimentary registrations to Marketing & Sales Leaders Forum and Foodservice Fundamentals

The annual report includes occasions by segment, consumer eater types, deep dives and micro reports into topical areas, and operator research.

The program includes 2 in-person meetings, an exclusive break-out session at COEX, exclusive webinars, SCORES concept screens by Datassential, the ability to shape future research and efforts, discounted purchase of prior years' studies and discounted custom solutions.

CPP is managed by IFMA manufacturer members who are part of the Consumer Planning Program Committee. These organizations have made financial contributions to support Consumer Planning Program initiatives. 

Consumer Planning Program Year-long Activities 

  • Open Enrollment                          Year-round            

Survey 1:

  • Topic Submission                          March – May
  • Topic Voting                                  May
  • Draft                                               June
  • Feedback Call                                 June                     
  • Fielding                                           June – July
  • In-person Meeting                         August

Survey 2:

  • Topic Submission                           August – October
  • Topic Voting                                   November
  • Draft                                                 November
  • Feedback Call                                  November            
  • Fielding                                            December
  • Final Report Delivery                      December – January
  • In-person Meeting                          January – February

The 2017 Consumer Planning Program Members:

Cargill, Inc., Chobani, Coca-Cola Foodservice, Conagra Foodservice, CSM Bakery Solutions, Dawn Food Inc., General Mills Convenience & Foodservice, Genpak LLC, High Liner Foods, Kellogg, Kerry, Lamb Weston, Land O' Lakes, Inc., McCain Foods USA, Inc., Nestlé Professional, PepsiCo, Rich Products, Saputo Dairy Foods USA, Sargento Foods Inc., SCA Tissue, Schreiber Foods, Inc., Simplot Foodservice, Sweet Street Desserts, The J.M. Smucker Company, Tyson Foods, Inc., Unilever Food Solutions, Ventura Foods and Wayne Farms LLC.


To learn more about purchasing the 2017 study or joining the 2018 Consumer Planning Program committee, contact Mike Schwartz at mike@ifmaworld.com


Login To Gain Access To This Content
May 19

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers. 

Consumer Planning Program Writes the Recipe for LTO Success

Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of.

This Consumer Makes Up 29% of the U.S. Population and Dines Out Most

Since today’s food consumer has drastically transformed, the Consumer Planning Program (CPP) Committee was formed to address the growing needs of the industry with Richer, Smarter, Bigger Consumer Data – All in One Smart Spend Package. Do you want the opportunity to delve deeper into the consumer mindset and drive the focus of future studies? Read more. 

Want to Better Understand Consumer Behavior and Dining Motivations?

Released this week, the new 2015/2016 Consumer Planning Program (CPP) Report uncovers eating behavior data from nearly 12,000 consumers across 17 critical topical areas. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry.

Location Analytics, the New Frontier in Foodservice Research

New research models that facilitate a deeper understanding of foodservice market dynamics and consumer behaviors are now available and more powerful than ever before. In particular, location analytics is an important next frontier in foodservice market research. Jack Li, managing director, Datassential, explains how suppliers can use these new models to help their operator customers maneuver more strategically in their local markets.

Why Should You be a Member of IFMA's Consumer Planning Program?

Want access to consumer insights and trends throughout the year? IFMA's Consumer Planning Program (CPP) offers manufacturer members the opportunity to steer the direction of shared research in addition to view exclusive consumer trend presentations such as like the clip of the Trendtastic webinar shown here.