The Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset, to find out why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
CPP members are not only part of the "steering" committee that drives study topics, but they also receive the following:
The annual report includes occasions by segment, consumer eater types, 4 deep dives, 10 micro reports, and operator research.
The program includes 2 in-person meetings, an exclusive break-out session at COEX, exclusive webinars, 2 SCORES concept screens by Datassential, the ability to shape future research and efforts, discounted purchase of prior years' studies and discounted custom solutions.
CPP is managed by IFMA manufacturer members who are part of the Consumer Planning Program Committee. These organizations have made financial contributions to support Consumer Planning Program initiatives.
Consumer Planning Program Year-long Activities
- Open Enrollment Year-round
- Exclusive Breakout at COEX March
- Topic Submission March – May
- Topic Voting May
- Draft June
- Feedback Call June
- Fielding June – July
- In-person Meeting August
- Topic Submission August – October
- Topic Voting November
- Draft November
- Feedback Call November
- Fielding December
- Final Report Delivery December – January
- In-person Meeting January – February
The 2016 Consumer Planning Program Members:
Cargill, Coca-Cola Company, CSM Bakery Solutions, Dawn Food Products, General Mills, J.M. Smucker Company, Kellogg's, Kerry, Lamb Weston, Land O'Lakes Foodservice, McCain Foods, Nestlé Professional, PepsiCo Foodservice, Rich Products Corporation, SCA Tissue, Schreiber Foods, Sweet Street Desserts, Tyson Foods, Unilever Food Solutions, Ventura Foods and Wayne Farms.
Learn more about joining the 2016/2017 Consumer Planning Program by contacting Julie Heseman at Julie@ifmaworld.com