Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
One of the largest occasions, Family Meal, skews slightly toward full-service restaurant visits, generating an average per-person spend of nearly $11. When having a Family Meal, consumers are particularly fond of food that is made to order and served in large portions. Given the occasion, it is no surprise that they also more often favor food that's fun to eat.
Want more? IFMA's Consumer Planning Program offers extensive detail on all 28 occasions and a constant stream of other groundbreaking insights. To learn more about the Consumer Planning Program, please contact:
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more and about becoming an IFMA Member - here.
View Occasion #2
View Occasion #3