28 Occasion Series: #3 Casual Lunch

Posted by IFMA June 26, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Insights Library Foodservice Landscape

Do you know your foodservice occasions?  Through the Consumer Planning Program (CPP), IFMA and  Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics.  Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Snap Shot _Casual Lunch


One of the most common occasions, Casual Lunch, generates a moderate average spend of less than $10 per person and a nearly 8% contribution to total foodservice revenues.

Relative to other occasions, attributes that consumers are particularly likely to seek for a Casual Lunch includes classic American food and items made to order.  For this occasion, consumers are less likely to care about fancy dishes or trend foods.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

   Datassential _logo

Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch

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