Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
One of the most common occasions, Casual Lunch, generates a moderate average spend of less than $10 per person and a nearly 8% contribution to total foodservice revenues.
Relative to other occasions, attributes that consumers are particularly likely to seek for a Casual Lunch includes classic American food and items made to order. For this occasion, consumers are less likely to care about fancy dishes or trend foods.
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal
View Occasion #2 Work Lunch