28 Occasion Series: #8 Dinner On The Way Home

Posted by IFMA July 31, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Foodservice Insights Library

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Dinneronthewayhomeimage

Commuters returning from work or school will often grab Dinner on the Way Home, an occasion that generates roughly $27 billion each year. 

Relative to other away-from-home occasions, attributes that consumers are particularly likely to seek for a Dinner on the Way Home include food that's made to order, piping hot, Classic American food, and food that's fun to eat.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

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Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch 

View Occasion #3 Casual Lunch 

View Occasion #4 Romantic Lunch

View Occasion #5 Last Minute Dinner

View Occasion #6 Casual Dinner

View Occasion #7 Quick Bite

 

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