Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
Casual Dinners are one of the highest frequency occasions overall, generating roughly $50 billion in consumer spend each year.
Relative to other away-from-home occasions, attributes that consumers are particularly likely to seek for a Casual Dinner include food that'smade to order, piping hot, and fun to eat. Consumers also favor large portion sizes and popular / signature menu items for this occasion.
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal
View Occasion #2 Work Lunch
View Occasion #3 Casual Lunch
View Occasion #4 Romantic Meal
View Occasion #5 Last Minute Dinner