28 Occasion Series: #4 Romantic Meal

Posted by IFMA July 03, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Insights Library Foodservice Landscape

Do you know your foodservice occasions?  Through the Consumer Planning Program (CPP), IFMA and  Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics.  Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Snap Shot _Romantic Meal

Romance brings something special out in people - resulting in one of the highest spending occasions overall (nearly $18 on average).

Relative to other occasions, attributes that consumers are particularly likely to seek for a Romantic Meal includes foods made by a real chef, homemade food and a balanced meal.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

   Datassential _logo

Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch 

View Occasion #3 Casual Lunch 

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The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

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We discovered something big..

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