Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
With Co-workers After Work
Eating / drinking with Coworkers After Work is one of the smaller occasions, but still generates roughly $7 billion annually. Moreover, it's an occasion with a high average spend of more than $15, making it an attractive target for operators seeking higher check averages.
For this occasion, consumers are more likely to seek foods that are prepared by a real chef, authentic ethnic dishes, fancy dishes, and foods that are on-trend.
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal
View Occasion #2 Work Lunch
View Occasion #3 Casual Lunch
View Occasion #4 Romantic Meal
View Occasion #5 Last Minute Dinner
View Occasion #6 Casual Dinner
View Occasion #7 Quick Bite
View Occasion #8 Dinner On The Way Home
View Occasion #9 Brunch
View Occasion #10 Special Occasion
View Occasion #11 Morning Commute
View Occasion #12 Hanging with Friends
View Occasion #13 Social Gathering
View Occasion #14 Running Errands
View Occasion #15 Before an Event
View Occasion #16 Work Break
View Occasion #17 Impressing Someone
View Occasion #18 Cheap Bite
View Occasion #19 Food as Fuel
View Occasion #20 Festive