Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
Although they occur relatively infrequently, Festive occasions generate strong average spend ($14.82 on average) and can make a memorable impression with the consumer.
For Festive occasions, consumers are more likely to seek out wine pairings, authentic ethnic dishes, and foods made with local, natural, and organic ingredients.
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal
View Occasion #2 Work Lunch
View Occasion #3 Casual Lunch
View Occasion #4 Romantic Meal
View Occasion #5 Last Minute Dinner
View Occasion #6 Casual Dinner
View Occasion #7 Quick Bite
View Occasion #8 Dinner On The Way Home
View Occasion #9 Brunch
View Occasion #10 Special Occasion
View Occasion #11 Morning Commute
View Occasion #12 Hanging with Friends
View Occasion #13 Social Gathering
View Occasion #14 Running Errands
View Occasion #15 Before an Event
View Occasion #16 Work Break
View Occasion #17 Impressing Someone
View Occasion #18 Cheap Bite
View Occasion #19 Food as Fuel