Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
Not all lunches are the same. The Work Lunch behaves
quite differently than its day part cousin, Casual Lunch.
Consumers spend more for Work Lunch at a rate of nearly $14 per
Relative to other occasions, consumers are particularly fond of healthier options for Work Lunch - including organic, high protein, and lower-fat choices.
Want more? IFMA's Consumer Planning Program offers extensive detail on all 28 occasions and a constant stream of other groundbreaking insights. To learn more about the Consumer Planning Program, please contact:
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal