28 Occasion Series: #19 Food as Fuel

Posted by IFMA October 30, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Education Foodservice Insights Library

Do you know your foodservice occasions?  Through the Consumer Planning Program (CPP), IFMA and  Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics.  Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Food as Fuel

Food As Fuel

Food as Fuel is a frequent occasion that generates over $20 billion annually and represents 3.6% of total foodservice spending.

Handheld foods and food that's fun to eat are particularly important when consumers are seeking Food as Fuel.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

   Datassential _logo

Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch 

View Occasion #3 Casual Lunch 

View Occasion #4 Romantic Meal

View Occasion #5 Last Minute Dinner

View Occasion #6 Casual Dinner

View Occasion #7 Quick Bite

View Occasion #8 Dinner On The Way Home

View Occasion #9 Brunch

View Occasion #10 Special Occasion 

View Occasion #11 Morning Commute

View Occasion #12  Hanging with Friends

View Occasion #13 Social Gathering

View Occasion #14 Running Errands

View Occasion #15 Before an Event

View Occasion #16 Work Break

View Occasion #17 Impressing Someone

View Occasion #18 Cheap Bite

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28 Occasion Series #21: With Co-workers After Work

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #20 Festive

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #18 Cheap Bite

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #17 Impressing Someone

Do you know your foodservice  occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #16 Work Break

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

28 Occasion Series: #15 Before an Event

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #14 Running Errands

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #13 Social Gathering

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #12 Hanging with Friends

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

28 Occasion Series: #11 Morning Commute

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .