28 Occasion Series: #18 Cheap Bite

Posted by IFMA October 23, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Education Foodservice Insights Library

Do you know your foodservice occasions?  Through the Consumer Planning Program (CPP), IFMA and  Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics.  Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Cheap Bite

Graphic Number 18 Occasion Series

The Cheap Bite occasion happens all the time, representing 11.6% of all foodservice incidences and roughly $25 billion per year.

When having a Cheap Bite, consumers are more likely to have food that's fun to eat, handheld foods, classic American foods, and fried items.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

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Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch 

View Occasion #3 Casual Lunch 

View Occasion #4 Romantic Meal

View Occasion #5 Last Minute Dinner

View Occasion #6 Casual Dinner

View Occasion #7 Quick Bite

View Occasion #8 Dinner On The Way Home

View Occasion #9 Brunch

View Occasion #10 Special Occasion 

View Occasion #11 Morning Commute

View Occasion #12  Hanging with Friends

View Occasion #13 Social Gathering

View Occasion #14 Running Errands

View Occasion #15 Before an Event

View Occasion #16 Work Break

View Occasion #17 Impressing Someone

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Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28  occasions that motivate consumer choice away-from-home; these  occasions are the "why" behind the "what".  Occasions impact both where people choose...

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The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

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The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

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The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

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The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .