28 Occasion Series: #11 Morning Commute

Posted by IFMA August 21, 2014

Tagged in Consumer Behavior Consumer Planning Foodservice Foodservice Insights Library

Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".

Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.

Occasion Snapshot of the Week:

Morningcommutegraphic

Foodservice purchase for the Morning Commute generate $11 billion annually, representing just under 2% of total away from home spend. 

Relative to other away-from-home occasions, attributes that consumers are particularly likely to seek for their Morning Commute include foods that can be easily eaten with one hand and piping hot.

JACK LI
Datassential
310-922-6299
jack@datassential.com

MICHAEL SCHWARTZ
IFMA
312-540-4403
mike@ifmaworld.com

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Download the full Foodservice Landscape 2013/2014 -  here.

Join the CPP Committee - here.

Learn more about becoming an IFMA Member - here.

View Occasion #1 Family Meal

View Occasion #2 Work Lunch 

View Occasion #3 Casual Lunch 

View Occasion #4 Romantic Lunch

View Occasion #5 Last Minute Dinner

View Occasion #6 Casual Dinner

View Occasion #7 Quick Bite

View Occasion #8 Dinner On The Way Home

View Occasion #9 Brunch

View Occasion #10 Special Occasion 


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