Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what".
Occasions impact both where people choose to eat and what they order - and offer superior granularity to demography and traditional consumer metrics. Use these occasions to develop targeted strategies and in your collaborations with key operator customers.
Occasion Snapshot of the Week:
Special Occasions tend to be more spendy, with an average per-person check of $16.50. With an annual dollar contribution of $20 billion, Special Occasions account for 3.4% of total foodservice spend.
Relative to other away-from-home occasions, attributes that consumers are particularly likely to seek for a Special Occasions include authentic ethnic foods and fresh ingredients.
Download the full Foodservice Landscape 2013/2014 - here.
Join the CPP Committee - here.
Learn more about becoming an IFMA Member - here.
View Occasion #1 Family Meal
View Occasion #2 Work Lunch
View Occasion #3 Casual Lunch
View Occasion #4 Romantic Lunch
View Occasion #5 Last Minute Dinner
View Occasion #6 Casual Dinner
View Occasion #7 Quick Bite
View Occasion #8 Dinner On The Way Home
View Occasion #9 Brunch