2014 CPP Research to Explore Why Consumers Dine Away-from-Home

Posted by IFMA November 21, 2014

Tagged in Consumer Behavior Consumer Planning Manufacturer Members

According to IFMA's 2013 Consumer Planning Program (CPP) report, 95% of away-from-home visits are "repeat" visits to an establishment. Moreover, the majority of consumers already have a certain food item in mind before they even get to the restaurant. 

How can you as a manufacturer create something extraordinary to break consumers out of their routine? The 2014 CPP study, to be released in January 2015, will help answer this question, as it dives into the motivations behind consumer away-from-home experiences. This robust report includes an in-depth look into topics including: 

  • Taking consumers beyond satisfaction and into habit-altering territory
  • Eating on-the-go
  • Protein as the next health wave
  • Eating with kids
  • And more!

About the Consumer Planning Program

The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMAand Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.

Join the list of 2014 Consumer Planning Program Members:

Basic American Foods                           Land O'Lakes Foodservice

Coca-Cola Foodservice                         Lyons Magnus

ConAgra/Lamb Weston                         McCain Foods

CSM Bakery Products                            Nestle Professional

Dawn Foods                                           Rich Products

Firmenich USA                                       SCA

General Mills                                           Schreiber Foods

Tyson Foodservice                                 Sweet Street Desserts

J.M. Smucker Company                         Unilever Food Solutions

Kellogg's

To learn more about the Consumer Planning Program and how it brings value to members contact Mike Schwartz, Director of Insights & Best Practices at IFMA, or call 312-540-4403. 

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