According to IFMA's 2013 Consumer Planning Program (CPP) report, 95% of away-from-home visits are "repeat" visits to an establishment. Moreover, the majority of consumers already have a certain food item in mind before they even get to the restaurant.
How can you as a manufacturer create something extraordinary to break consumers out of their routine? The 2014 CPP study, to be released in January 2015, will help answer this question, as it dives into the motivations behind consumer away-from-home experiences. This robust report includes an in-depth look into topics including:
- Taking consumers beyond satisfaction and into habit-altering territory
- Eating on-the-go
- Protein as the next health wave
- Eating with kids
- And more!
About the Consumer Planning Program
The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMAand Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.
Join the list of 2014 Consumer Planning Program Members:
Basic American Foods Land O'Lakes Foodservice
Coca-Cola Foodservice Lyons Magnus
ConAgra/Lamb Weston McCain Foods
CSM Bakery Products Nestle Professional
Dawn Foods Rich Products
Firmenich USA SCA
General Mills Schreiber Foods
Tyson Foodservice Sweet Street Desserts
J.M. Smucker Company Unilever Food Solutions
To learn more about the Consumer Planning Program and how it brings value to members contact Mike Schwartz, Director of Insights & Best Practices at IFMA, or call 312-540-4403.