IFMA Staff Members

  • Larry

    President & CEO

    Larry is responsible for the overall success of the organization and works closely with the Board of Directors to provide strategic direction for the Association. He represents the membership through participation with other associations and groups involved in our industry, and he is involved in many industry initiatives, including GS1 leadership.


  • Jennifer

    Chief Financial Officer

    Jennifer is responsible for the association's financial health and transparency to members. In addition, she oversees office operations, technology, human resources and meeting logistics. She is the staff liaison for the IFMA Educational Foundation and the Gold & Silver Plate Society.


  • Anthony R.

    Vice President, Sales & Member Services

    Tony has overall responsibility for leading the effort to grow IFMA's membership, participation and sponsorship programs. He meets with members to ensure they receive maximum value from their membership and communicate these insights gained to keep IFMA programs actionable and relevant.


  • Becky

    Director, Centers of Insights & Best Practices

    Becky is responsible for manufacturer members' needs by leveraging existing offerings and developing new offerings that provide members with relevant insights and strategies, including Category Management, Foodservice Fundamentals, Center of Innovation Excellence and Consumer Planning Program. Becky also facilitates meaningful partnerships with external groups for additional services.


  • Eric

    Director, IT Services

    Eric is responsible for all aspects of IFMA internal computer network and oversees the association's website.


  • Laura

    Director, Centers of Connectivity

    Laura is responsible for IFMA’s Connectivity Forums which include Presidents Conference, Chain Operators Exchange (COEX), Gold & Silver Plate Awards and Marketing & Sales Leaders Forum. In this role, Laura coordinates efforts with IFMA’s Board of Directors led committees of Members and Operators who are responsible for the creation of content and the overall success of the events.


  • Jill

    Executive Assistant to the President & CEO

    Jill supports the president and his executive team on various tasks. She is the primary administrative Board of Directors contact, handling meeting arrangements, property location/requirements and board meeting follow-up. Jill also assists the CFO with Educational Foundation and Gold & Silver Plate Society.


  • Cassie

    Manager, Integrated Marketing & Member Value

    Cassie focuses on creating content that fuels marketing communications and drives awareness/participation to IFMA's new programs, core programs and membership development. She employs website content, social media and email as communication vehicles and ensures all strategies align with and are in support of IFMA's vision/mission.


  • Cheron

    Director, Membership

    Cheron consults with existing members to ensure they are realizing the maximum value and benefit of their membership. Additionally, she has overall manufacturer responsibility for Operator Forums and actively pursues new members.


  • Courtney

    Manager, Accounting

    Courtney is responsible for the accounts receivable, event and conference registrations and program participation. She handles the collection of all accounts receivable, invoicing for sponsorships, meeting registrations, program participation and manages processing of membership dues calculations and payments. 


  • Lisa

    Manager, Office Operations

    Lisa is responsible for organizing and coordinating office operations and procedures in order to ensure organizational effectiveness and efficiency. Lisa manages daily operations and works closely with staff and vendors to execute projects for IFMA events, conferences and daily operations.


  • Gregory

    Vice President, Marketing & Education

    Greg is responsible for the strategic direction, development and distribution of all IFMA marketing communications initiatives, including public relations, social media, print and digital collateral, website content and more. Greg ensures all messaging pertaining to the IFMA brand is complementary and aligned to promote IFMA's Vision, Mission and Values to members and others serving the foodservice industry. 


  • Mike

    Vice President, Member Value

    Mike oversees and provides strategic direction to IFMA’s member-facing programs and services within its three Centers of Excellence: Insights, Best Practices, and Connectivity. Mike also facilitates meaningful partnerships with external groups for additional services. 


  • Traci

    Senior Manager, Meetings & Events

    Traci organizes and executes all of the IFMA events. IFMA events involve sponsor products, hotel negotiations and onsite logistics, registration processes and overall event coordination. IFMA events are an integral part of the association, programs and membership.