IFMA & TPG’s New White Paper Addresses Application of Category Management Best Practices and Processes
CHICAGO, OCT. 1, 2015—Today the International Foodservice Manufacturers Association (IFMA) released a white paper addressing the application of category management best practices and processes that help both distributors and manufacturers drive more collaborative and effective partnerships. The white paper, titled “Full Plate™, Applying Collaborative Planning Best Practice in Foodservice,” is provided by IFMA in conjunction with The Partnering Group (TPG).
For the last several months, four manufacturer and distributor teams have been engaging in a pilot program testing the 8-step Full Plate™ Category Management process. The teams are currently activating their completed category plans, which has introduced common challenges and solutions needed to generate optimal results.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.
Insights-Driven Decision Making is paramount to overcoming a key challenge foodservice manufacturers face when they do not know how markets are trending, where their products are being used, and how their competitors are reacting. This is also a key area of focus for SupplyTrack, a revolutionary new product offered by The NPD Group, which helps bring big value to companies and the industry when combined with Foodservice Full Plate™ Category Management best practices