William McClellan

Dawn Food Products, Inc.

IF Makers Series

William McClellan learned early on how hard foodservice professionals work during college, when a snowstorm rendered he himself as the only employee able to show up for work at an in-store cafe. That work ethic transcended throughout his career, as has his passion for the foodservice industry, which William brings to Dawn Foodservice every day. Get to know him.

Joe Bybel

Ventura Foods

IF Makers Series

Maintaining a strong work ethic and keeping an eye on the details are two key traits needed for success in foodservice, according to Joe Bybel of Ventura Foods. In addition, Joe believes providing simpler and more natural products will continue to be a top priority needed to meet complex consumer demands. Get to know him.

Dawn Aubrey

University of Illinois

IF Makers Series

Dawn advises those new to the industry to understand it is more than a job, it is a calling that has a significant impact on others. She says personalized service and excellent food made with ethically sourced and sustainably made ingredients are what students like most about U of I Dining. Get to know her.

Teri Trullinger

Cargill Foodservice

IF Makers Series

Teri leads a sales team & broker network to execute on the Cargill foodservice strategy and meeting. She is responsible for meeting the overall goals of the business. Her first job in foodservice was in a small town in Minnesota. Her advice to those new to foodservice is “stay focused.” Get to know her.

Annica Kreider

Mellow Mushroom Pizza Bakers

IF Makers Series

Annica’s first experience working in a restaurant kitchen was at a local pizza shop in college. Today, she is the Vice President of Brand Development at Mellow Mushroom Pizza Bakers, responsible for marketing and creating a brand voice for the consumer. 

Get to know her.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

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May 19

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers. 

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