William McClellan

Dawn Food Products, Inc.

IF Makers Series

William McClellan learned early on how hard foodservice professionals work during college, when a snowstorm rendered he himself as the only employee able to show up for work at an in-store cafe. That work ethic transcended throughout his career, as has his passion for the foodservice industry, which William brings to Dawn Foodservice every day. Get to know him.

Michael Cannon

Surlean Foods

IF Makers Series

Managing the growth and development of the sales, marketing and R&D teams at Surlean Foods is quite the task, but somehow Michael finds time to help shape many of IFMA's programs. His motto, "Don't let 'perfect' get in the way of 'better'" helps him stay on task and continuously seek improvement. Get to know him.

Richard Ferranti

Rich Products Corporation

IF Makers Series

"Why not?" is a simple question that has opened up a world of opportunity for Richard Ferranti. From establishing businesses in emerging markets like China, Brazil and India to leading the North American business for Rich Products, he's a foodservice guru with all the right stuff. Get to know him.

Steve Hammel

U.S. Navy Regional Southwest

IF Makers Series

Steve Hammel directs U.S. Navy operations of 40 retail foodservice facilities serving 30,000 meals daily with annual sales of $45 million. More than 900,000 meals are served to active duty military in 11 Navy Five Star galley operations—five having been awarded the Ney Memorial Award for foodservice excellence. Get to know him.

Kevin Delahunt

Sargento Foods Inc.

IF Makers Series

Kevin worked his way through college as a bartender in a variety of establishments including restaurants, taverns, night clubs and Summerfest, the world's largest music festival in his home town of Milwaukee. Now Kevin is President of the Food Service Division at Sargento Foods, Inc. He notes that America has the most well developed foodservice marketplace in the world. Get to know him.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

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Reveal the value of your IFMA membership
Aug 07

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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