Steve Hammel

U.S. Navy Regional Southwest

IF Makers Series

Steve Hammel directs U.S. Navy operations of 40 retail foodservice facilities serving 30,000 meals daily with annual sales of $45 million. More than 900,000 meals are served to active duty military in 11 Navy Five Star galley operations—five having been awarded the Ney Memorial Award for foodservice excellence. Get to know him.

Annica Kreider

Mellow Mushroom Pizza Bakers

IF Makers Series

Annica’s first experience working in a restaurant kitchen was at a local pizza shop in college. Today, she is the Vice President of Brand Development at Mellow Mushroom Pizza Bakers, responsible for marketing and creating a brand voice for the consumer. 

Get to know her.

Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Kathleen Schartner

Farmer Brothers Coffee

IF Makers Series

When asked how she keeps up with industry news and events, Kathleen noted, "dining out" in her response. It's precisely that simple, insightful, tuned-in mindset that makes Kathleen stand out in foodservice. Get to know her.

Erin Buntin

Schreiber Foods

IF Makers Series

In Erin Buntin's current role at Schreiber Foods, she is charged with being "customer obsessed", which means she leads the company's field sales team to build strategies and business plans that focus on exceeding customers expectations and of course, selling more cases profitably. When her friends ask her what she does, she simply replies "I am changing the world one slice of cheese at a time." Get to know her.

What Organizations Using Category Management Have Learned

More than 100 foodservice professionals from major manufacturers, distributors, and brokers have already been trained in Category Management Full Plate™, and pilot programs are underway.  A few initial learnings from these pilots include...Click to read more.

5 Groundbreaking Foodservice Initiatives

A lot was covered at Presidents Conference 2013. Take a look at the agenda and registration list for more information on the many learning and collaboration opportunities of which attendees took advantage. In case you missed it, read on for a list of five new industry-wide initiatives, introduced by Dawn Sweeney (NRA), Larry Oberkfell (IFMA) and Mark Allen (IFDA) directed to win back the consumer for foodservice.

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

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Reveal the value of your IFMA membership
Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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