Ben Shanley

Coca-Cola North America

IF Makers Series

If there's one word to describe Ben Shanley it's "optimistic." He has spent 34 years with Coca-Cola reinforcing the brand's mission to refresh the world and inspire moments of optimism. Ben also views the future of foodservice with an optimistic lens, recognizing the industry's importance for U.S. employment and career growth. Get to know him.

Michael Cannon

Surlean Foods

IF Makers Series

Managing the growth and development of the sales, marketing and R&D teams at Surlean Foods is quite the task, but somehow Michael finds time to help shape many of IFMA's programs. His motto, "Don't let 'perfect' get in the way of 'better'" helps him stay on task and continuously seek improvement. Get to know him.

Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Erin Buntin

Schreiber Foods

IF Makers Series

In Erin Buntin's current role at Schreiber Foods, she is charged with being "customer obsessed", which means she leads the company's field sales team to build strategies and business plans that focus on exceeding customers expectations and of course, selling more cases profitably. When her friends ask her what she does, she simply replies "I am changing the world one slice of cheese at a time." Get to know her.

Jay Crown

Rich Products Corporation

IF Makers Series

Jay asserts that in 2020, Foodservice will be moving faster than ever. Be it around adoption of trends, flavors and ingredients. The key difference will be how operators learn about them and the speed in which they are adopted. Get to know him.

What Organizations Using Category Management Have Learned

More than 100 foodservice professionals from major manufacturers, distributors, and brokers have already been trained in Category Management Full Plate™, and pilot programs are underway.  A few initial learnings from these pilots include...Click to read more.

5 Groundbreaking Foodservice Initiatives

A lot was covered at Presidents Conference 2013. Take a look at the agenda and registration list for more information on the many learning and collaboration opportunities of which attendees took advantage. In case you missed it, read on for a list of five new industry-wide initiatives, introduced by Dawn Sweeney (NRA), Larry Oberkfell (IFMA) and Mark Allen (IFDA) directed to win back the consumer for foodservice.

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

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Oct 12

Strategic Issues Series: Back To School

Back To School: A deep dive into the current K-12 segment and how the manufacturers are sure to get the passing grade. 

The Strategic Issues Series is a complimentary IFMA Manufacturer Members-only forum that focuses on issues that are top of mind for foodservice manufacturers. There is no additional cost to attend, as this event is included in the Member’s annual dues. From GPOs to The Distributor of the Future, the series brings to light critical challenges and how manufacturers can take advantage of them to create growth opportunities.

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