Josh Halpern

Anheuser-Busch

IF Makers Series

Helping retailers alleviate their key pain points is a primary area of focus for Josh. And in the foodservice industry it turns out these issues unilaterally involve traffic, check size, innovation, server training and commodity cost. Learn more about how Josh helps address these challenges and more at Anheuser-Busch. Get to know him.

 

Ben Shanley

Coca-Cola North America

IF Makers Series

If there's one word to describe Ben Shanley it's "optimistic." He has spent 34 years with Coca-Cola reinforcing the brand's mission to refresh the world and inspire moments of optimism. Ben also views the future of foodservice with an optimistic lens, recognizing the industry's importance for U.S. employment and career growth. Get to know him.

Kevin Delahunt

Sargento Foods Inc.

IF Makers Series

Kevin worked his way through college as a bartender in a variety of establishments including restaurants, taverns, night clubs and Summerfest, the world's largest music festival in his home town of Milwaukee. Now Kevin is President of the Food Service Division at Sargento Foods, Inc. He notes that America has the most well developed foodservice marketplace in the world. Get to know him.

Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Kristin Bird

Tyson Foods, Inc

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Tyson Foods. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

5 Groundbreaking Foodservice Initiatives

A lot was covered at Presidents Conference 2013. Take a look at the agenda and registration list for more information on the many learning and collaboration opportunities of which attendees took advantage. In case you missed it, read on for a list of five new industry-wide initiatives, introduced by Dawn Sweeney (NRA), Larry Oberkfell (IFMA) and Mark Allen (IFDA) directed to win back the consumer for foodservice.

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

Marketing & Sales Leaders Forum 2013: Foodservice Category Management Executive Summary

Category management is a data-driven, collaborative process where distributors and manufacturers work together to develop strategies to grow specific categories, by satisfying operators and consumers. The concept of category management isn't new, but with a new business paradigm focused on supply chain efficiency and with access to an unprecedented level of data, the time for foodservice category management is now. Download an executive summary from Marketing & Sales Leaders Forum 2013 to learn more. 

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