Michael Cannon

Surlean Foods

IF Makers Series

Managing the growth and development of the sales, marketing and R&D teams at Surlean Foods is quite the task, but somehow Michael finds time to help shape many of IFMA's programs. His motto, "Don't let 'perfect' get in the way of 'better'" helps him stay on task and continuously seek improvement. Get to know him.

Robert A. Corscadden, Jr.

U.S. Specialty Channels, Kellogg Company

IF Makers Series

Bob notes that one of the greatest innovations in foodservice over the past decade is reality food shows, which have turned cooking into drama and competition. People are now learning about foods and ingredients they never knew existed and are challenging operators to provide dishes that mirror what they see on TV.  Get to know him.

Elisa Giusti

Wholesome Harvest Baking

IF Makers Series

Elisa Giusti has a passion that echoes throughout her work. No challenge is too large. Simply tell her something can't be done, and she'll make it her mission to overcome. Pay attention to what she has to say, we'll be seeing much more from the likes of her. Get to know her.

Kristin Bird

Tyson Foods, Inc

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Tyson Foods. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

Kevin Delahunt

Sargento Foods Inc.

IF Makers Series

Kevin worked his way through college as a bartender in a variety of establishments including restaurants, taverns, night clubs and Summerfest, the world's largest music festival in his home town of Milwaukee. Now Kevin is President of the Food Service Division at Sargento Foods, Inc. He notes that America has the most well developed foodservice marketplace in the world. Get to know him.

Bill Day Webinar Category Management: Q&A

Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.  

 

Foodservice Distributors: Your Route to Market

What's your distribution strategy? Who do you partner with to reach which operators and which consumers? If your strategy includes reaching the independant operator, what role does Club and Cash & Carry play? This is the focus of the upcoming Strategic Issues Series forum, "Framework for a Distribution Strategy", including guest speaker Clark Pager with Restaurant Depot. 

Review of 2014 Foodservice "State of the Industry" Report

Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.

Foodservice Category Management Updates from 2014 Presidents Conference

Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.

Webinar: Sysco's Bill Day: Update & Perspectives

Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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