Mads Houlberg

Unilever Food Solutions

IF Makers Series

As president of Unilever Food Solutions, Mads Houlberg considers himself the leader of an entrepreneurial team and company. He is passionate about giving foodservice professionals a chance to build their careers. He believes social media is extremely important to the industry. Get to know him.

Michael Cannon

Surlean Foods

IF Makers Series

Managing the growth and development of the sales, marketing and R&D teams at Surlean Foods is quite the task, but somehow Michael finds time to help shape many of IFMA's programs. His motto, "Don't let 'perfect' get in the way of 'better'" helps him stay on task and continuously seek improvement. Get to know him.

Erin Buntin

Schreiber Foods

IF Makers Series

In Erin Buntin's current role at Schreiber Foods, she is charged with being "customer obsessed", which means she leads the company's field sales team to build strategies and business plans that focus on exceeding customers expectations and of course, selling more cases profitably. When her friends ask her what she does, she simply replies "I am changing the world one slice of cheese at a time." Get to know her.

Joe Bybel

Ventura Foods

IF Makers Series

Maintaining a strong work ethic and keeping an eye on the details are two key traits needed for success in foodservice, according to Joe Bybel of Ventura Foods. In addition, Joe believes providing simpler and more natural products will continue to be a top priority needed to meet complex consumer demands. Get to know him.

Rick Kirkpatrick

Sweet Street Desserts

IF Makers Series

As vice president of sales & marketing at Sweet Street Desserts and an active IFMA board member, Rick relies on foodservice industry events and social media to build lasting relationships with foodservice leaders, fellow board members and his customers. Get to know him.

Bill Day Webinar Category Management: Q&A

Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.  

 

Category Business Planning Served Well by both Full Plate™ and Sysco Processes

Two powerful schools of thought converged at IFMA's 2020 Strategic Issues Series (SIS) in October 2014, to address the significance of foodservice category business planning. SIS attendees learned about the similarities between the IFMA and TPG Full Plate™ best practice framework and Sysco processes, as both offer a step-by-step approach to building and executing category plans.

CSM Bakery Solutions Commits to Full Plate™ Category Management Training and Certification Program

In 2013, IFMA and The Partnering Group (TPG) launched its Full Plate™ process, developing a best practice framework in Category Management for the foodservice industry.   IFMA staff sat down with Marla Cushing, Director of Marketing at CSM, to discuss how the organization has implemented the Full Plate™ process and how Category Management Training and Certification has helped the organization. 

Foodservice Category Management Continues to Gain Momentum

There is a growing focus in the foodservice industry on driving improved financial results through a more focused category approach and better collaboration between channel partners. The manufacturer and distributor communities continue to seek opportunities to build foodservice category management capabilities in order to more effectively reach the independent operator.

Foodservice Distributors: Your Route to Market

What's your distribution strategy? Who do you partner with to reach which operators and which consumers? If your strategy includes reaching the independant operator, what role does Club and Cash & Carry play? This is the focus of the upcoming Strategic Issues Series forum, "Framework for a Distribution Strategy", including guest speaker Clark Pager with Restaurant Depot. 

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Mar 05

Chain Operators EXchange (COEX)

The IFMA Chain Operators EXchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

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