Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Steve Hammel

U.S. Navy Regional Southwest

IF Makers Series

Steve Hammel directs U.S. Navy operations of 40 retail foodservice facilities serving 30,000 meals daily with annual sales of $45 million. More than 900,000 meals are served to active duty military in 11 Navy Five Star galley operations—five having been awarded the Ney Memorial Award for foodservice excellence. Get to know him.

Richard Ferranti

Rich Products Corporation

IF Makers Series

"Why not?" is a simple question that has opened up a world of opportunity for Richard Ferranti. From establishing businesses in emerging markets like China, Brazil and India to leading the North American business for Rich Products, he's a foodservice guru with all the right stuff. Get to know him.

Kathleen Schartner

Farmer Brothers Coffee

IF Makers Series

When asked how she keeps up with industry news and events, Kathleen noted, "dining out" in her response. It's precisely that simple, insightful, tuned-in mindset that makes Kathleen stand out in foodservice. Get to know her.

Teri Trullinger

Cargill Foodservice

IF Makers Series

Teri leads a sales team & broker network to execute on the Cargill foodservice strategy and meeting. She is responsible for meeting the overall goals of the business. Her first job in foodservice was in a small town in Minnesota. Her advice to those new to foodservice is “stay focused.” Get to know her.

Foodservice Distributors: Your Route to Market

What's your distribution strategy? Who do you partner with to reach which operators and which consumers? If your strategy includes reaching the independant operator, what role does Club and Cash & Carry play? This is the focus of the upcoming Strategic Issues Series forum, "Framework for a Distribution Strategy", including guest speaker Clark Pager with Restaurant Depot. 

Foodservice Category Management Updates from 2014 Presidents Conference

Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.

Review of 2014 Foodservice "State of the Industry" Report

Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.

5 Groundbreaking Foodservice Initiatives

A lot was covered at Presidents Conference 2013. Take a look at the agenda and registration list for more information on the many learning and collaboration opportunities of which attendees took advantage. In case you missed it, read on for a list of five new industry-wide initiatives, introduced by Dawn Sweeney (NRA), Larry Oberkfell (IFMA) and Mark Allen (IFDA) directed to win back the consumer for foodservice.

Welcome to the Foodservice Category Management Community!

Thank you for being part of the Foodservice Category Management Community! Read on for tips on how to take advantage of this resource page.

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May 19

Gold & Silver Plate Celebration

This Annual IFMA Gold & Silver Plate Awards event during NRA Week enables manufacturers to honor the nation's top operator talent. Annually, IFMA grants Silver Plate Awards in nine operator categories and honors one winner with the prestigious Gold Plate Award on the night of the celebration. This event affords the perfect opportunity to entertain operator customers. 

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