Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.
What's your distribution strategy? Who do you partner with to reach which operators and which consumers? If your strategy includes reaching the independant operator, what role does Club and Cash & Carry play? This is the focus of the upcoming Strategic Issues Series forum, "Framework for a Distribution Strategy", including guest speaker Clark Pager with Restaurant Depot.
Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.
Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.
Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.