William McClellan

Dawn Food Products, Inc.

IF Makers Series

William McClellan learned early on how hard foodservice professionals work during college, when a snowstorm rendered he himself as the only employee able to show up for work at an in-store cafe. That work ethic transcended throughout his career, as has his passion for the foodservice industry, which William brings to Dawn Foodservice every day. Get to know him.

Josh Halpern

Anheuser-Busch

IF Makers Series

Helping retailers alleviate their key pain points is a primary area of focus for Josh. And in the foodservice industry it turns out these issues unilaterally involve traffic, check size, innovation, server training and commodity cost. Learn more about how Josh helps address these challenges and more at Anheuser-Busch. Get to know him.

 

Joe Bybel

Ventura Foods

IF Makers Series

Maintaining a strong work ethic and keeping an eye on the details are two key traits needed for success in foodservice, according to Joe Bybel of Ventura Foods. In addition, Joe believes providing simpler and more natural products will continue to be a top priority needed to meet complex consumer demands. Get to know him.

Mads Houlberg

Unilever Food Solutions

IF Makers Series

As president of Unilever Food Solutions, Mads Houlberg considers himself the leader of an entrepreneurial team and company. He is passionate about giving foodservice professionals a chance to build their careers. He believes social media is extremely important to the industry. Get to know him.

Eric S. Hetrick

Global P&G Professional

IF Makers Series

Eric Hetrick has lived in eight locations in four different countries during his 28 years of working with P&G. Now Eric is responsible for leading P&G Professional's business around the globe. A favorite part of his job is bringing innovation to the foodservice industry and helping customers create an outstanding experience for their patrons. Get to know him.

Bill Day Webinar Category Management: Q&A

Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.  

 

Foodservice Distributors: Your Route to Market

What's your distribution strategy? Who do you partner with to reach which operators and which consumers? If your strategy includes reaching the independant operator, what role does Club and Cash & Carry play? This is the focus of the upcoming Strategic Issues Series forum, "Framework for a Distribution Strategy", including guest speaker Clark Pager with Restaurant Depot. 

Foodservice Category Management Updates from 2014 Presidents Conference

Foodservice category management is not a faddish "one-hit wonder"; it is here to stay. It's a very effective operational approach that leverages strategic insights as supply chain partners collaboratively work together to co-create value. In piloting, Full Plate™ best-practice processes generated 20% sales growth.

Review of 2014 Foodservice "State of the Industry" Report

Leaders of IFMA, the NRA and IFDA delivered a SWOT analysis during their Foodservice "State of the Industry" Report, presented at the 2014 Presidents Conference. Their findings? The industry grew in 2014 and significant opportunities exist to increase consumer demand in 2015. Substantial savings opportunities can also be gained through more efficient supply chains this year. Learn how industry-wide collaboration is expected to continue contributing to increased foodservice sales and profitability in 2015.

Webinar: Sysco's Bill Day: Update & Perspectives

Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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