Joe Bybel

Ventura Foods

IF Makers Series

Maintaining a strong work ethic and keeping an eye on the details are two key traits needed for success in foodservice, according to Joe Bybel of Ventura Foods. In addition, Joe believes providing simpler and more natural products will continue to be a top priority needed to meet complex consumer demands. Get to know him.

Dawn Aubrey

University of Illinois

IF Makers Series

Dawn advises those new to the industry to understand it is more than a job, it is a calling that has a significant impact on others. She says personalized service and excellent food made with ethically sourced and sustainably made ingredients are what students like most about U of I Dining. Get to know her.

Josh Halpern

Anheuser-Busch

IF Makers Series

Helping retailers alleviate their key pain points is a primary area of focus for Josh. And in the foodservice industry it turns out these issues unilaterally involve traffic, check size, innovation, server training and commodity cost. Learn more about how Josh helps address these challenges and more at Anheuser-Busch. Get to know him.

 

Annica Kreider

Mellow Mushroom Pizza Bakers

IF Makers Series

Annica’s first experience working in a restaurant kitchen was at a local pizza shop in college. Today, she is the Vice President of Brand Development at Mellow Mushroom Pizza Bakers, responsible for marketing and creating a brand voice for the consumer. 

Get to know her.

Mads Houlberg

Unilever Food Solutions

IF Makers Series

As president of Unilever Food Solutions, Mads Houlberg considers himself the leader of an entrepreneurial team and company. He is passionate about giving foodservice professionals a chance to build their careers. He believes social media is extremely important to the industry. Get to know him.

IFMA & Foodable TV’s NRA Show Media Stage Drove Industry Insights

IFMA’s partnership with Foodable Network—a foodservice based media organization that is focused on editorial video content—was launched at this year’s NRA Show with an on-floor media stage. More than 20 interviews highlighting key industry hot topics were addressed including several that were live-streamed.

Latest Consumer Trends Report Answers All Five “W” Questions

With the constantly changing foodservice landscape, fully understanding the consumer food journey and its trends has never been more critical to the success of both the manufacturers and operators. The IFMA Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset. IFMA has just released its eagerly anticipated annual consumer study.

Consumers Fear Unprounouncables

Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them. 

Foodservice at Home is Just Beginning to Reach its Potential--Really

Although it may seem as if the market is saturated with options, it is only just beginning to reach its potential. Consumers crave convenience, affordability, and they increasingly value the luxury of enjoying a restaurant-quality meal in their home. IFMA and Datassential examine the growth and potential of foodservice at home.

Grocery Stores - A Dining Destination for Consumers

In early September, Mariano’s opened a new location in Chicago featuring pasta, burger, and salad bars all named after local attractions, as well as an indulgent Nutella station and a wine bar. Grocerants are certainly not a new concept, but with 77% of consumers purchasing prepared foods from a grocery store every 2 or 3 months or more often, supermarket brands are taking notice. Learn key insights about the growth of Grocerants through the IFMA Consumer Planning Program. 

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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