With the constantly changing foodservice landscape, fully understanding the consumer food journey and its trends has never been more critical to the success of both the manufacturers and operators. The IFMA Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset. IFMA has just released its eagerly anticipated annual consumer study.
Consumers are becoming more conscientious about what they purchase when dining away from home, triggering demand for products that are free-from unpronouncables, typically additive and preservative ingredients. As part of the Consumer Planning Program, IFMA and Datassential survey nearly 12,000 consumers about their foodservice purchases and preferences on a variety of topics, including “free-from”, in order to gain understanding of consumer concerns and how manufacturers can alleviate them.
Although it may seem as if the market is saturated with options, it is only just beginning to reach its potential. Consumers crave convenience, affordability, and they increasingly value the luxury of enjoying a restaurant-quality meal in their home. IFMA and Datassential examine the growth and potential of foodservice at home.
In early September, Mariano’s opened a new location in Chicago featuring pasta, burger, and salad bars all named after local attractions, as well as an indulgent Nutella station and a wine bar. Grocerants are certainly not a new concept, but with 77% of consumers purchasing prepared foods from a grocery store every 2 or 3 months or more often, supermarket brands are taking notice. Learn key insights about the growth of Grocerants through the IFMA Consumer Planning Program.
Students are returning to school, soon there will be a chill in the air, and consumers everywhere are eagerly anticipating the return of pumpkin spice. It must be Fall. On September 1st, Starbucks released their seasonal menu featuring the pumpkin spice latte and the popular coffee chain is not alone. Pumpkin-inspired limited time offers (LTOs) are featured at Dairy Queen, Au Bon Pain, Olive Garden, and many more chains creating special offers for the season. Learn key insights about how consumers view LTOs through the IFMA Consumer Planning Program.