Every generation has certain preferences in which their consumer behavior is based upon. How will you handle the opportunities and challenges of these diverse consumer groups?
The restaurant industry has evolved and technology is the prime driver of that change. Restaurant success is so much more than just serving good food. Learn how restaurants are using technology to improve the customer experience and make better business decisions.
Through IFMA’s Consumer Planning Program (CPP), 2,500 consumers were surveyed about their eating habits, their last LTO eating occasion, what they want from special offers and what they would like to see more of.
IFMA’s partnership with Foodable Network—a foodservice based media organization that is focused on editorial video content—was launched at this year’s NRA Show with an on-floor media stage. More than 20 interviews highlighting key industry hot topics were addressed including several that were live-streamed.
With the constantly changing foodservice landscape, fully understanding the consumer food journey and its trends has never been more critical to the success of both the manufacturers and operators. The IFMA Consumer Planning Program (CPP) was formed, in partnership with Datassential, to delve deeper into the consumer mindset. IFMA has just released its eagerly anticipated annual consumer study.