IFMA, in partnership with Kinetic12 and Datassential, provided its members a look at a topic buzzing within the foodservice industry - Meal Kits. Based on the ‘Meal Kits: What Do They Mean for Foodservice?’ whitepaper, this complimentary webinar tackles the relatively short journey this new platform has taken, the drivers and challenges it faces and a perspective on what’s next.
The IFMA Education Foundation promotes the next generation of foodservice leaders. Learn how one student is using her foodservice stipend to further her studies in Food and Consumer Packaged Goods Marketing.
Food is becoming "cultural capital," according to Nicole Sorensen and Sarah Hickey of Tyson Foods, as technology and social media change the way consumers purchase and interact with food. Experiences are becoming more important than ever; Millennials in particular are now three times more likely to post something on social media about a food they tried than they are about an item they bought.
Pumpkin-spice shakes, Reuben sandwiches and other limited-time menu items are reviving sales at chain restaurants, but nailing the logistics of promotions can be tricky.
A letter from the 2017 IFMA Chairman --
"It has been my profound honor to serve as IFMA Chairman for 2017. This year IFMA members had access to the tools and resources critical to helping us all address key issues we face every day. IFMA worked with all industry constituents to create content and networking opportunities offered nowhere else."
The IFMA Chain Operators EXchange (COEX)--created by operators, for operators--enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers.
Why should you register to attend?