Mads Houlberg

Unilever Food Solutions

IF Makers Series

As president of Unilever Food Solutions, Mads Houlberg considers himself the leader of an entrepreneurial team and company. He is passionate about giving foodservice professionals a chance to build their careers. He believes social media is extremely important to the industry. Get to know him.

Eric S. Hetrick

Global P&G Professional

IF Makers Series

Eric Hetrick has lived in eight locations in four different countries during his 28 years of working with P&G. Now Eric is responsible for leading P&G Professional's business around the globe. A favorite part of his job is bringing innovation to the foodservice industry and helping customers create an outstanding experience for their patrons. Get to know him.

Mike Villano

Basic American Foods

IF Makers Series

Mike Villano is no stranger to hard work. After getting his start in foodservice managing seafood restaurants in Manhattan, he learned quickly what types of challenges operators face on a daily basis. This foundational knowledge and his "no shortcuts" approach helps him ensure Basic American Foods' customers thrive in the restaurant business. Get to know him.

John Flood

Wayne Farms

IF Makers Series

John was introduced to the world of foodservice during college when he received an internship from the IFMA Educational Foundation. He understands firsthand how supporting future leaders will better the industry and says, "When you find your passion, you will be successful." Get to know him.

Rick Kirkpatrick

Sweet Street Desserts

IF Makers Series

As vice president of sales & marketing at Sweet Street Desserts and an active IFMA board member, Rick relies on foodservice industry events and social media to build lasting relationships with foodservice leaders, fellow board members and his customers. Get to know him.

Wolfgang Puck Receives Foodservice Industry's Top Honor

IFMA Presents the 63rd Annual Gold Plate Award to Wolfgang Puck Fine Dining Group Chef/Owner. 

Communicate Your Product & Brand Message Directly to Operators

Reaching operators direct with your company’s product and brand messaging today has become challenging. There are multiple barriers preventing this crucial communication. Print and digital ads are still part of the mix but they don’t deliver that important emotional connection to your brand.

Foodservice Associations and their Members Rally Around Supply Chain Optimization Best Practices

Chicago, February 22, 2017 – IFMA reported strong industry participation in efforts to develop a first ever best practice for foodservice supply chain optimization (SCO).

“Since the IFMA Industry Board formation was announced in January, more than 30 foodservice chain operators, distributors and brokers have signed on to participate,” said Larry Oberkfell, President and ...

IFMA Marketing & Sales Leaders Forum 2017: Post-Conference Webinar Series

Exclusive for 2017 attendees: Take a deep-dive into some of the program’s hottest topics. 

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Aug 08

Marketing & Sales Leaders Forum

The annual IFMA Marketing & Sales Leaders Forum focuses on marketing and sales collaboration, providing these professionals the means to apply actionable insights and best practices to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for improved collaboration and tactical go-to-market execution. 

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