Malcolm Simmonds

J.R. Simplot Company

IF Makers Series

Malcolm credits his success to getting out in the field and remaining customer-focused. One the best parts of his job is interacting with customers and finding out how they adapt in the ever-changing foodservice landscape. Get to know him.

Ray Welch

ThirsTea Corp

IF Makers Series

From production line to President, Ray Welch has seen it all in foodservice. With his feet planted firmly in hard work and perseverance, he has become of the industry's most notable leaders. Get to know him.

Mike Villano

Basic American Foods

IF Makers Series

Mike Villano is no stranger to hard work. After getting his start in foodservice managing seafood restaurants in Manhattan, he learned quickly what types of challenges operators face on a daily basis. This foundational knowledge and his "no shortcuts" approach helps him ensure Basic American Foods' customers thrive in the restaurant business. Get to know him.

Kristin Bird

Sara Lee Foodservice - Division of Hillshire Brands

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Sara Lee Foodservice. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

Elisa Giusti

Maple Leaf Bakery

IF Makers Series

Elisa Giusti has a passion that echoes throughout her work. No challenge is too large. Simply tell her something can't be done, and she'll make it her mission to overcome. Pay attention to what she has to say, we'll be seeing much more from the likes of her. Get to know her.

28 Occasion Series: #8 Dinner On The Way Home

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

Foodservice GS1 US Update: July/August 2014

The Foodservice GS1 US Update is provided by IFDA and IFMA to share progress on the Foodservice GS1 US Standards Initiative and provide links to available resources. 

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Julia Bauscher Talks about the Healthy and Hunger-Free Kids Act on Upcoming Washington Insights Call

Julia Bauscher, Director, School and Community Nutrition Services for Jefferson County Public Schools (KY), incoming President, School Nutrition Association (SNA) and 2013 Silver Plate Winner will be our guest speaker.

What You Should Know...Before Walking In

Did you miss the July Small & Mid-Sized Business Call? Listen to Patti Venetucci from 4C Consulting Group explain how stepping into the shoes of operators will help you better understand their business and needs.

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Connect With IFMA

Aug 05

Marketing & Sales Leaders Forum

The Marketing & Sales Leaders Forum is a must-attend event for all foodservice marketing, sales, division management and insights professionals. Now in its second year, the conference is relevant to your business because it provides powerful new insights to help form successful plans that guide you to excellence in execution.

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