Rick Kirkpatrick

Sweet Street Desserts

IF Makers Series

As vice president of sales & marketing at Sweet Street Desserts and an active IFMA board member, Rick understands the value of making meaningful connections. Whether it is with foodservice leaders, fellow IFMA members or his customers, he relies on foodservice industry events and social media to build lasting relationships. Get to know him.

Jim Plummer

Signature Breads, Inc.

IF Makers Series

If innovation is key to the foodservice industry's success then Jim Plummer is helping make it happen. His motto - "Never stop learning" - drives him to continuously challenge himself and his colleagues at Signature Breads to find new ways to appeal to consumers' palates and ultimately support their operator customers. Get to know him.

Mike Villano

Basic American Foods

IF Makers Series

Mike Villano is no stranger to hard work. After getting his start in foodservice managing seafood restaurants in Manhattan, he learned quickly what types of challenges operators face on a daily basis. This foundational knowledge and his "no shortcuts" approach helps him ensure Basic American Foods' customers thrive in the restaurant business. Get to know him.

Don Davis

Hillshire Brands

IF Makers Series

Don Davis may have started his career as a soda machine delivery driver, but he didn't stay behind the scenes for long. His knack for customer appreciation and creating long-term partnerships has since led him up the ranks in the foodservice industry, boosting him to leadership at Hillshire Brands. Get to know him.

Ben Shanley

Coca-Cola Refreshments USA

IF Makers Series

If there's one word to describe Ben Shanley it's "optimistic." He has spent 29 years with Coca-Cola reinforcing the brand's mission to refresh the world and inspire moments of optimism. Ben also views the future of foodservice with an optimistic lens, recognizing the industry's importance for U.S. employment and career growth. Get to know him.

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

28 Occasion Series: #7 Quick Bite

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

Annual Foodservice Ashore Solutions Event - Success!

IFMA hosted the annual "Foodservice Ashore Solutions", an enterprise-wide training opportunity for MWR (Morale, Welfare and Recreation) foodservice professionals, on June 9-12 at Navy Base Point Loma in San Diego, California. Foodservice demonstrations and samplings were featured, along with guest speakers from IFMA, Disney, the Kruse Company and Datassential.         

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

Where Do You Fit on the Operator’s “Triangle?”

A model is being built by manufacturers and chain operators to enhance collaboration. What have they come up with? Find out here.

 

Future of Foodservice Student Spotlight: Jacy Lucas

IFMA's Educational Foundation promotes the next generation of foodservice leaders. Learn how one student is using her foodservice stipend to further her studies in Dietetics.

Connect With IFMA

Aug 05

Marketing & Sales Leaders Forum

The Marketing & Sales Leaders Forum is a must-attend event for all foodservice marketing, sales, division management and insights professionals. Now in its second year, the conference is relevant to your business because it provides powerful new insights to help form successful plans that guide you to excellence in execution.

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