Gretchen Sussman

CSM Bakery Solutions

IF Makers Series

Gretchen develops and communicates clear and actionable strategies, while also removing barriers to her team's success at CSM Bakery Solutions. Further, she also prioritizes getting to know customers and offering value-added solutions to improve business results. Get to know her.

Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Eric S. Hetrick

Global P&G Professional

IF Makers Series

Eric Hetrick has lived in eight locations in four different countries during his 28 years of working with P&G. Now Eric is responsible for leading P&G Professional's business around the globe. A favorite part of his job is bringing innovation to the foodservice industry and helping customers create an outstanding experience for their patrons. Get to know him.

Kevin Delahunt

Company Sargento Foods Inc.

IF Makers Series

Kevin worked his way through college as a bartender in a variety of establishments including restaurants, taverns, night clubs and Summerfest, the world's largest music festival in his home town of Milwaukee. Now Kevin is President of the Food Service Division at Sargento Foods, Inc. He notes that America has the most well developed foodservice marketplace in the world. Get to know him.

Mike Villano

Basic American Foods

IF Makers Series

Mike Villano is no stranger to hard work. After getting his start in foodservice managing seafood restaurants in Manhattan, he learned quickly what types of challenges operators face on a daily basis. This foundational knowledge and his "no shortcuts" approach helps him ensure Basic American Foods' customers thrive in the restaurant business. Get to know him.

Joint Business Planning Initiative Kicks Off

The International Foodservice Manufacturers Association (IFMA), with the resources of The Partnering Group (TPG), announces the launch of an industry-wide Joint Business Planning (JBP) initiative to increase the efficiency and effectiveness of foodservice operator and manufacturer collaboration.

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Foodservice Leader Serves Up Quality Data from Pallet to Palet

Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.


            

Consumer Planning Program Eating on the Go & Portion Sizes [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Eating on the Go & Portion Sizes Micro Reports.

Consumer Planning Program Last Minute Decisions & Eating Out of Dayparts [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Last Minute Decisions & Eating Out of Dayparts Micro Reports.

Connect With IFMA

Aug 04

Marketing & Sales Leaders Forum

The annual Marketing & Sales Leaders Forum provides marketing and sales professionals the insights and best practices they need to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for tactical Go-to-Market execution.  

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