Four chain operators participating in COEX this year are among many other operators attending the conference that have been in the news lately. Following is a sampling of feature coverage on COEX registrants McAlister's Deli, Fazoli's, Arby's and Smashburger.
Released this week, the new 2014/2015 Consumer Planning Program (CPP) Report outlines a series of eating behavior data sets garnered from nearly 12,000 consumers. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry. It also enables foodservice marketers to transform insights into actionable strategies that cause increased sales.
At the 2013 IFMA Presidents Conference, a revolutionary new model for optimizing the operator/supplier relationship was unveiled. Providing a common language and a set of best practices, the Operator/Manufacturer Collaboration Model (OCM) drives efficiency and business results for both suppliers and operators. The model emerged from the work of a committee including operators and suppliers; in this session, two committee members described the progress the OCM has made as well as what lies ahead for this important industry initiative.
IFMA's Chain Operator Exchange (COEX) has experienced a 30% increase in chain operator executive registrations this year. With this, more than 90-100 decision makers representing many of the nation's most celebrated foodservice operator brands will be attending COEX 2015, an event filled with outstanding foodservice industry insights and business-building networking opportunities.
IFMA and The Partnering Group (TPG) are offering the very first of its Operator/Manufacturer Collaboration Model Training sessions to both manufacturers and regional/national chain operators this April. In addition to a curriculum filled with interactive workshops and case studies, two Firehouse Subs executives will share their experiences and expectations for supplier collaboration.
There is a growing focus in the foodservice industry on driving improved financial results through a more focused category approach and better collaboration between channel partners. The manufacturer and distributor communities continue to seek opportunities to build foodservice category management capabilities in order to more effectively reach the independent operator.