Don Davis

Hillshire Brands

IF Makers Series

Don Davis may have started his career as a soda machine delivery driver, but he didn't stay behind the scenes for long. His knack for customer appreciation and creating long-term partnerships has since led him up the ranks in the foodservice industry, boosting him to leadership at Hillshire Brands. Get to know him.

Kathleen Schartner

Farmer Brothers Coffee

IF Makers Series

When asked how she keeps up with industry news and events, Kathleen noted, "dining out" in her response. It's precisely that simple, insightful, tuned-in mindset that makes Kathleen stand out in foodservice. Get to know her.

Mike Villano

Basic American Foods

IF Makers Series

Mike Villano is no stranger to hard work. After getting his start in foodservice managing seafood restaurants in Manhattan, he learned quickly what types of challenges operators face on a daily basis. This foundational knowledge and his "no shortcuts" approach helps him ensure Basic American Foods' customers thrive in the restaurant business. Get to know him.

William McClellan

Dawn Food Products, Inc.

IF Makers Series

William McClellan learned early on how hard foodservice professionals work during college, when a snowstorm rendered he himself as the only employee able to show up for work at an in-store cafe. That work ethic transcended throughout his career, as has his passion for the foodservice industry, which William brings to Dawn Foodservice every day. Get to know him.

Kevin G. Jackson

The J.M. Smucker Company

IF Makers Series

Kevin is responsible for bringing many of the food industry’s most recognizable retail brands like Smucker’s®, Crisco® and Jif® to foodservice segments such as restaurants, C-stores and schools. The company’s ability to cultivate strong relationships with customers centered on mutual respect and trust is a key reason for Smucker’s success. Kevin’s personal motto is “the road called someday, leads to a town called nowhere.” Get to know him.

Joint Business Planning Initiative Kicks Off

The International Foodservice Manufacturers Association (IFMA), with the resources of The Partnering Group (TPG), announces the launch of an industry-wide Joint Business Planning (JBP) initiative to increase the efficiency and effectiveness of foodservice operator and manufacturer collaboration.

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Foodservice Leader Serves Up Quality Data from Pallet to Palet

Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.


            

Consumer Planning Program Occasions & Eater Types Webinar

IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models. 

Antibiotics In Animals - Frequently Asked Questions

Are foods from animals treated with antibiotics safe to eat? Are there antibiotics in milk or meat? Does antibiotic use on farms cause antibiotic resistance? Answers to these and many other Frequently Asked Questions are provided by Elanco, a world leader in developing products and services that enhance animal health, wellness and performance.

 

Connect With IFMA

Aug 04

Marketing & Sales Leaders Forum

The annual Marketing & Sales Leaders Forum provides marketing and sales professionals the insights and best practices they need to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for tactical Go-to-Market execution.  

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