The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
We discovered something big . .
Julia Bauscher Talks about the Healthy and Hunger-Free Kids Act on Upcoming Washington Insights Call
Julia Bauscher, Director, School and Community Nutrition Services for Jefferson County Public Schools (KY), incoming President, School Nutrition Association (SNA) and 2013 Silver Plate Winner will be our guest speaker.
CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.
Did you miss the July Small & Mid-Sized Business Call? Listen to Patti Venetucci from 4C Consulting Group explain how stepping into the shoes of operators will help you better understand their business and needs.
Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.
A model is being built by manufacturers and chain operators to enhance collaboration. What have they come up with? Find out here.