The foodservice industry has little information on how consumers make their decisions regarding away-from-home food purchases. But the demand for this type of data is substantial. So too is the positive impact quality data can bring to overall industry growth. Read more to learn about solutions to this industry-wide challenge.
As the 2014 Chairman of IFMA, I am finding the year has progressed at lightning speed in an industry going through significant change. With the introduction of IFMA's 2020 Strategic Plan, we were ready to take on the industry challenges by focusing on the consumer and bringing growth back to foodservice.
Under CEO and President Sally Smith's leadership, Buffalo Wild Wings has grown from just 35 restaurants in 1994 to more than 1,000 franchised and corporate-owned locations today.
Hear Sally Smith speak live at Presidents Conference 2014 where she will address current trends affecting the foodservice industry. View more media coverage inside.
Advertising Age reported that the Seattle-born bakery Cinnabon has grown into a global powerhouse with 1,200 retail locations driving more than $1 billion from retail product sales that include franchised locations, consumer packaged goods and foodservice-licensed products.
Read more about president Kat Cole's leadership and continued success strategy for the global baking powerhouse.
The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions.
We discovered something big . .
Bill Day, Executive Vice President of Merchandising for Sysco Corp., delivered a webinar on July 21 hosted by IFMA. The state of Category Management at Sysco and the industry was a key presentation point. After the webinar, viewers/listeners emailed several questions to Bill Day. View an overview of those questions and answers and receive more information on Category Management.