Kristin Bird

Sara Lee Foodservice - Division of Hillshire Brands

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Sara Lee Foodservice. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

Kevin G. Jackson

The J.M. Smucker Company

IF Makers Series

Kevin is responsible for bringing many of the food industry’s most recognizable retail brands like Smucker’s®, Crisco® and Jif® to foodservice segments such as restaurants, C-stores and schools. The company’s ability to cultivate strong relationships with customers centered on mutual respect and trust is a key reason for Smucker’s success. Kevin’s personal motto is “the road called someday, leads to a town called nowhere.” Get to know him.

Kathleen Schartner

Farmer Brothers Coffee

IF Makers Series

When asked how she keeps up with industry news and events, Kathleen noted, "dining out" in her response. It's precisely that simple, insightful, tuned-in mindset that makes Kathleen stand out in foodservice. Get to know her.

William McClellan

Dawn Food Products, Inc.

IF Makers Series

William McClellan learned early on how hard foodservice professionals work during college, when a snowstorm rendered he himself as the only employee able to show up for work at an in-store cafe. That work ethic transcended throughout his career, as has his passion for the foodservice industry, which William brings to Dawn Foodservice every day. Get to know him.

Malcolm Simmonds

J.R. Simplot Company

IF Makers Series

Malcolm credits his success to getting out in the field and remaining customer-focused. One the best parts of his job is interacting with customers and finding out how they adapt in the ever-changing foodservice landscape. Get to know him.

Joint Business Planning Initiative Kicks Off

The International Foodservice Manufacturers Association (IFMA), with the resources of The Partnering Group (TPG), announces the launch of an industry-wide Joint Business Planning (JBP) initiative to increase the efficiency and effectiveness of foodservice operator and manufacturer collaboration.

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Foodservice Leader Serves Up Quality Data from Pallet to Palet

Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.


            

Consumer Planning Program Eating on the Go & Portion Sizes [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Eating on the Go & Portion Sizes Micro Reports.

Consumer Planning Program Last Minute Decisions & Eating Out of Dayparts [webinar]

IFMA and Datassential's Jack Li present a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This webinar focused on the Last Minute Decisions & Eating Out of Dayparts Micro Reports.

Connect With IFMA

Aug 04

Marketing & Sales Leaders Forum

The annual Marketing & Sales Leaders Forum provides marketing and sales professionals the insights and best practices they need to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for tactical Go-to-Market execution.  

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