The Consumer Planning Program is guided by IFMA members who join the Consumer Planning Program Committee. These professionals work directly with IFMA and Datassential to drive studies that are most relevant to the industry, as well as individual committee members themselves. The end result is a series of critical and current data you need right now to develop meaningful insights.
Graphic Recording is the translation of conversations and presentations into images and text during meetings and events.
At Presidents Conference 2014, we captured the key takeaways from Monday and Tuesday morning's general session.
Committed to giving support to qualified culinary, marketing or food science students, the IFMA Educational Foundation promotes the next generation of foodservice leaders. See how much the Foundation raised in 2014 for foodservice students to help support their success in foodservice.
Do you know your foodservice occasions? Through the Consumer Planning Program (CPP), IFMA and Datassential have defined the 28 occasions that motivate consumer choice away-from-home; these occasions are the "why" behind the "what". Occasions impact both where people choose...
Every month, IFMA's Small & Midsized Business (SMB) community hosts a discussion with industry experts, trading partners or operator customers. In November, Jamie Carawan, Senior Director of Culinary and Innovation at On The Border Mexican Grill & Cantina spoke to us about his business.
Collaboration Techniques for Menu Changes, Product Improvements and Reacting to Today’s Demanding Guests
No activity is more mission critical for restaurant operators than menu development. Poor attempts at menu development won't always mean the demise of a concept, and successful menus won't ensure business success, but the quality of menu development definitely affects a restaurant's success.