Gretchen Sussman

CSM Bakery Solutions

IF Makers Series

Gretchen develops and communicates clear and actionable strategies, while also removing barriers to her team's success at CSM Bakery Solutions. Further, she also prioritizes getting to know customers and offering value-added solutions to improve business results. Get to know her.

Kathleen Schartner

Farmer Brothers Coffee

IF Makers Series

When asked how she keeps up with industry news and events, Kathleen noted, "dining out" in her response. It's precisely that simple, insightful, tuned-in mindset that makes Kathleen stand out in foodservice. Get to know her.

Kevin Delahunt

Company Sargento Foods Inc.

IF Makers Series

Kevin worked his way through college as a bartender in a variety of establishments including restaurants, taverns, night clubs and Summerfest, the world's largest music festival in his home town of Milwaukee. Now Kevin is President of the Food Service Division at Sargento Foods, Inc. He notes that America has the most well developed foodservice marketplace in the world. Get to know him.

John Flood

Wayne Farms

IF Makers Series

John was introduced to the world of foodservice during college when he received an internship from the IFMA Educational Foundation. He understands firsthand how supporting future leaders will better the industry and says, "When you find your passion, you will be successful." Get to know him.

Richard Ferranti

Rich Products Corporation

IF Makers Series

"Why not?" is a simple question that has opened up a world of opportunity for Richard Ferranti. From establishing businesses in emerging markets like China, Brazil and India to leading the North American business for Rich Products, he's a foodservice guru with all the right stuff. Get to know him.

Joint Business Planning Initiative Kicks Off

The International Foodservice Manufacturers Association (IFMA), with the resources of The Partnering Group (TPG), announces the launch of an industry-wide Joint Business Planning (JBP) initiative to increase the efficiency and effectiveness of foodservice operator and manufacturer collaboration.

Solutions to the ‘Age Old Challenge’ of Achieving Collaboration between Marketing and Sales

Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace. 

CPP Report Explains Why a Merely "Satisfied" Customer is Less Likely to Return

Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.

Foodservice Leader Serves Up Quality Data from Pallet to Palet

Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.


            

Consumer Planning Program Occasions & Eater Types Webinar

IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models. 

Foodservice Spending Is Up but Visits Are Flat As Consumers Continue To Eat More Meals At Home

Foodservice spending, which was up 3 percent in the year ending April 2015, did not equate to foodservice visits, which were flat in the period, according to The NPD Group, a leading global information company. The foodservice industry remains challenged to get people out of their homes to eat versus eating in home.  Four out of five meals are prepared and consumed at home and in home meals have been on the rise for several years, reports NPD’s ongoing food consumption market research.

Connect With IFMA

Aug 04

Marketing & Sales Leaders Forum

The annual Marketing & Sales Leaders Forum provides marketing and sales professionals the insights and best practices they need to work together to improve both strategic planning and go-to-market execution. 

The program serves to unravel the complexities of the foodservice landscape, delivering powerful insights into the consumer, operator and distributor communities, as well as communicating how to best utilize the available tools for tactical Go-to-Market execution.  

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