The International Foodservice Manufacturers Association (IFMA), with the resources of The Partnering Group (TPG), announces the launch of an industry-wide Joint Business Planning (JBP) initiative to increase the efficiency and effectiveness of foodservice operator and manufacturer collaboration.
Foodservice companies that truly accelerate performance know that collaboration between marketing and sales professionals is critical. To establish this, companies must begin by ensuring both groups are sharing the same set of strategic business goals and objectives. From there, the real work of building long-term strategic plans begins. But only the most dynamic marketing and sales plans will allow for powerful flexibility in execution needed to consistently cause increased ROI in today’s complex marketplace.
Bad experiences quickly turn consumers away; great ones keep them coming back. While it's no surprise that satisfaction and likelihood to return are correlated, what is notable is the degree to which this is true. IFMA's latest Consumer Planning Program Report explores how consumer satisfaction impacts business.
Shamrock Foods (Shamrock) needed complete and accurate data for its web-based ordering system to satisfy the increasing demands of its customers, especially healthcare providers and school systems that require nutritional and allergen information before purchasing. The company also understood how using quality data could help it become more efficient and cut costs throughout its operations.
IFMA and Datassential's Jack Li present the first of a series of webinars for 2015 CPP members who have access to the 2014 CPP report. The webinar series will cover all topics from the 2014 CPP report, including occasions, eater types, deep dives, and micro reports. This first webinar focused on the occasion and eater type models.
Are foods from animals treated with antibiotics safe to eat? Are there antibiotics in milk or meat? Does antibiotic use on farms cause antibiotic resistance? Answers to these and many other Frequently Asked Questions are provided by Elanco, a world leader in developing products and services that enhance animal health, wellness and performance.