If there's one word to describe Ben Shanley it's "optimistic." He has spent 29 years with Coca-Cola reinforcing the brand's mission to refresh the world and inspire moments of optimism. Ben also views the future of foodservice with an optimistic lens, recognizing the industry's importance for U.S. employment and career growth. Get to know him.

Growing up in the restaurant business, Loren Kimura was destined for a career in foodservice. He jumpstarted his career working at Nestle and quickly learned the ropes by immersing himself in a variety of functional areas, including finance, operations and sales. The skills he learned early on have helped him get to where he is today at Basic American Foods. Get to know him.

An average day for Huff begins with a bowl of Kellogg's cereal; followed by overseeing Kellogg's Away From Home channels (did someone say Girl Scout cookies?) and working with IFMA and fellow industry leaders on programs that drive data in foodservice. Get to know him.

"Why not?" is a simple question that has opened up a world of opportunity for Richard Ferranti. From establishing businesses in emerging markets like China, Brazil and India to leading the North American business for Rich Products, he's a foodservice guru with all the right stuff. Get to know him.