Kristin Bird

Sara Lee Foodservice - Division of Hillshire Brands

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Sara Lee Foodservice. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

Elisa Giusti

Wholesome Harvest Baking

IF Makers Series

Elisa Giusti has a passion that echoes throughout her work. No challenge is too large. Simply tell her something can't be done, and she'll make it her mission to overcome. Pay attention to what she has to say, we'll be seeing much more from the likes of her. Get to know her.

Michael Cannon

Surlean Foods

IF Makers Series

Managing the growth and development of the sales, marketing and R&D teams at Surlean Foods is quite the task, but somehow Michael finds time to help shape many of IFMA's programs. His motto, "Don't let 'perfect' get in the way of 'better'" helps him stay on task and continuously seek improvement. Get to know him.

Eric S. Hetrick

Global P&G Professional

IF Makers Series

Eric Hetrick has lived in eight locations in four different countries during his 28 years of working with P&G. Now Eric is responsible for leading P&G Professional's business around the globe. A favorite part of his job is bringing innovation to the foodservice industry and helping customers create an outstanding experience for their patrons. Get to know him.

Don Davis

Hillshire Brands

IF Makers Series

Don Davis may have started his career as a soda machine delivery driver, but he didn't stay behind the scenes for long. His knack for customer appreciation and creating long-term partnerships has since led him up the ranks in the foodservice industry, boosting him to leadership at Hillshire Brands. Get to know him.

COEX Speakers “In the News” – McAlister’s Deli, Smashburger, Fazoli’s and Arby’s

Four chain operators participating in COEX this year are among many other operators attending the conference that have been in the news lately. Following is a sampling of feature coverage on COEX registrants McAlister's Deli, Fazoli's, Arby's and Smashburger.

CPP Report Reveals Eating Behavior Data from nearly 12,000 Consumers

Released this week, the new 2014/2015 Consumer Planning Program (CPP) Report outlines a series of eating behavior data sets garnered from nearly 12,000 consumers. The Report, compiled in conjunction with Datassential, helps manufacturers address a void in insightful, reliable and current data available to the foodservice industry. It also enables foodservice marketers to transform insights into actionable strategies that cause increased sales.

Executive Summary Defines how OCM Drives Operator and Supplier Best Practices

At the 2013 IFMA Presidents Conference, a revolutionary new model for optimizing the operator/supplier relationship was unveiled. Providing a common language and a set of best practices, the Operator/Manufacturer Collaboration Model (OCM) drives efficiency and business results for both suppliers and operators. The model emerged from the work of a committee including operators and suppliers; in this session, two committee members described the progress the OCM has made as well as what lies ahead for this important industry initiative.

Compelling COEX Program Drives Increase in Chain Operator Attendance

IFMA's Chain Operator Exchange (COEX) has experienced a 30% increase in chain operator executive registrations this year. With this, more than 90-100 decision makers representing many of the nation's most celebrated foodservice operator brands will be attending COEX 2015, an event filled with outstanding foodservice industry insights and business-building networking opportunities.

IFMA’s First Ever OCM Training to Include Executive Speakers from Firehouse Subs

IFMA and The Partnering Group (TPG) are offering the very first of its Operator/Manufacturer Collaboration Model Training sessions to both manufacturers and regional/national chain operators this April. In addition to a curriculum filled with interactive workshops and case studies, two Firehouse Subs executives will share their experiences and expectations for supplier collaboration.

Foodservice Category Management Continues to Gain Momentum

There is a growing focus in the foodservice industry on driving improved financial results through a more focused category approach and better collaboration between channel partners. The manufacturer and distributor communities continue to seek opportunities to build foodservice category management capabilities in order to more effectively reach the independent operator.

Connect With IFMA

Mar 01

Chain Operators Exchange (COEX)

The Chain Operators Exchange (COEX) enables chain operators to take advantage of business building insights and create personal connections with leading manufacturers. With dozens of high-profile operators on the planning committee, the program truly is created "by operators, for operators."

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