Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

John Flood

Wayne Farms

IF Makers Series

John was introduced to the world of foodservice during college when he received an internship from the IFMA Educational Foundation. He understands firsthand how supporting future leaders will better the industry and says, "When you find your passion, you will be successful." Get to know him.

Norb Mayrhofer

P&G Professional

IF Makers Series

Service is where Norb got his start in the industry-first as a dishwasher then a short order cook. Today, the traits he learned early like accuracy, speed and people skills are what drive his success in enabling P&G's global expansion in foodservice. Get to know him.

Kristin Bird

Sara Lee Foodservice - Division of Hillshire Brands

IF Makers Series

Kristin leads the field selling organization, customer and segment marketing, culinary and training at Sara Lee Foodservice. What's more, she is active throughout the industry, including her role in supporting the development of foodservice category management. Get to know her.

 

Don Davis

Hillshire Brands

IF Makers Series

Don Davis may have started his career as a soda machine delivery driver, but he didn't stay behind the scenes for long. His knack for customer appreciation and creating long-term partnerships has since led him up the ranks in the foodservice industry, boosting him to leadership at Hillshire Brands. Get to know him.

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Sneak Peak: Marketing & Sales Leaders Forum

Interested in consumer occasions?  Jack Li, Managing Partner at Datassential, provides an inside look at his upcoming Consumer Planning Program presentation at Marketing & Sales Leaders Forum. The conference is taking place at Rich Products Headquarters in Buffalo, NY, August 5-6, 2014.

Webinar: Sysco's Bill Day: Update & Perspectives

Join the IFMA community as Bill Day, Vice President at Sysco, provides a status update on Category Management.

Annual Foodservice Ashore Solutions Event - Success!

IFMA hosted the annual "Foodservice Ashore Solutions", an enterprise-wide training opportunity for MWR (Morale, Welfare and Recreation) foodservice professionals, on June 9-12 at Navy Base Point Loma in San Diego, California. Foodservice demonstrations and samplings were featured, along with guest speakers from IFMA, Disney, the Kruse Company and Datassential.         

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

28 Occasion Series: #6 Casual Dinner

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

 

Connect With IFMA

Aug 05

Marketing & Sales Leaders Forum

The Marketing & Sales Leaders Forum is a must-attend event for all foodservice marketing, sales, division management and insights professionals. Now in its second year, the conference is relevant to your business because it provides powerful new insights to help form successful plans that guide you to excellence in execution.

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