Jim Clough

AdvancePierre Foods, Inc.

IF Makers Series

Jim Clough has grown alongside the foodservice industry - moving up the ranks in sales and marketing to where he is today. He's always been driven to challenge himself and his colleagues. He believes that if you take care of your people and make quality products, the rest will work itself out. If people like take pride in their company, it's easy to grow. If your employees aren't engaged, growth becomes difficult. Get to know him.

Larry Oberkfell

IFMA

IF Makers Series

A seasoned food industry executive with more than 30 years experience working for Anchor Foods, The Schwan Food Company, Orval Kent, Rich Products and IFMA, Larry is a high-energy slayer of comfort zones-approaching every challenge with an open mind and a smile. Get to know him.

Rick Kirkpatrick

Sweet Street Desserts

IF Makers Series

As vice president of sales & marketing at Sweet Street Desserts and an active IFMA board member, Rick understands the value of making meaningful connections. Whether it is with foodservice leaders, fellow IFMA members or his customers, he relies on foodservice industry events and social media to build lasting relationships. Get to know him.

Norb Mayrhofer

P&G Professional

IF Makers Series

Service is where Norb got his start in the industry-first as a dishwasher then a short order cook. Today, the traits he learned early like accuracy, speed and people skills are what drive his success in enabling P&G's global expansion in foodservice. Get to know him.

Malcolm Simmonds

J.R. Simplot Company

IF Makers Series

Malcolm credits his success to getting out in the field and remaining customer-focused. One the best parts of his job is interacting with customers and finding out how they adapt in the ever-changing foodservice landscape. Get to know him.

Marketing & Sales Insights and Strategies to be Unveiled at MSLF

CHICAGO, JULY 21, 2014-The International Foodservice Manufacturers Association (IFMA) proudly-announced its industry leading Marketing & Sales Leaders Forum (MSLF) at Rich Products Corp.'s new Innovation Center in Buffalo, NY, Aug. 5-6. IFMA along with Rich Products and co-sponsors; including Datassential, The NPD Group and Food Genius, provide for powerful and current insights to drive successful sales and marketing initiatives in the foodservice industry.

Sneak Peak: Marketing & Sales Leaders Forum

Interested in consumer occasions?  Jack Li, Managing Partner at Datassential, provides an inside look at his upcoming Consumer Planning Program presentation at Marketing & Sales Leaders Forum. The conference is taking place at Rich Products Headquarters in Buffalo, NY, August 5-6, 2014.

Annual Foodservice Ashore Solutions Event - Success!

IFMA hosted the annual "Foodservice Ashore Solutions", an enterprise-wide training opportunity for MWR (Morale, Welfare and Recreation) foodservice professionals, on June 9-12 at Navy Base Point Loma in San Diego, California. Foodservice demonstrations and samplings were featured, along with guest speakers from IFMA, Disney, the Kruse Company and Datassential.         

Operators on Driving Consumer Demand

Consumers have become more knowledgeable about the food they eat, and are increasingly interested in doing business with companies in all industries, including foodservice, who share their values and are part of their community. They also care a great deal about experiences and value. Therefore, creating demand in the future will still be about the basics of food, service, and cleanliness, but will increasingly be about experiences and choices.

28 Occasion Series: #6 Casual Dinner

The Consumer Planning Program (CPP) committee was formed, in partnership with Datassential, to delve deeper into the consumer mindset and find out: why consumers pick a foodservice venue, how those decisions are made and what manufacturers (and operators) can do to influence those decisions. 

We discovered something big . .

 

Where Do You Fit on the Operator’s “Triangle?”

A model is being built by manufacturers and chain operators to enhance collaboration. What have they come up with? Find out here.

 

Connect With IFMA

Aug 05

Marketing & Sales Leaders Forum

The Marketing & Sales Leaders Forum is a must-attend event for all foodservice marketing, sales, division management and insights professionals. Now in its second year, the conference is relevant to your business because it provides powerful new insights to help form successful plans that guide you to excellence in execution.

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